Broadcasting Code: FG to Compel Guinness, Others To Advertise In Local League

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Brands like Guinness will now need to run their adverts on local league broadcast in order to avoid #100,000 fine.

The Minister of Information and Culture, Lai Mohammed said on  NTA’s ‘Good Morning Nigeria’ programme on Monday that
Nigerian brands like Guinness which run adverts during foreign matches must compulsorily advertise during Nigerian Premier Football League games.

This according to him will help the local league thrives and realise it’s full potentials in the scheme of things.

The minister noted that brands that create their adverts abroad but broadcast them on CNN and other international stations broadcasting in Nigeria will pay a fine of N100,000 each time such adverts are run.

Mohammed said this was one of the rules included in the Broadcasting Code which has been rejected by many in the industry.

“Let’s assume you have brought in La Liga, and during the matches, Guinness is advertised, we will compel you, we will compel Guinness to also advertise when we are playing a local league” said the Minister.

He said brand would be fined #100,000 each time in the event that they want to run advert that are not locally made on local station like NTA

He added that adverts promoting Nigerian brands must be directed and authored by Nigerians inside the country.

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