The Nigeria Beach Soccer League (NBSL) has announced a groundbreaking partnership with Innoson Motors, Nigeria’s first indigenous automobile manufacturing company, Owosports.com.ng reports.
This exciting collaboration aims to drive the growth of beach soccer in Nigeria, with a focus on grassroots development and promoting local content.
The partnership was confirmed during the second round of the 2024 Nigeria Beach Soccer League in Nnewi, Anambra State, where the CEO of Innoson Motors, Chief Innocent Ifediaso Chukwuma, attended the opening games and performed the ceremonial kick-off. Chukwuma expressed his passion for the sport and his commitment to supporting its development in Nigeria.
According to Mahmud Hadejia, Coordinator of the NBSL, “This partnership is a significant milestone for beach soccer in Nigeria. It will ensure the continuous development of the sport, while promoting indigenous content and manufacturers in Nigeria.” Hadejia emphasized the importance of partnerships like this in growing the sport and providing opportunities for Nigerian athletes.
Through this partnership, Innoson Motors will provide support for the NBSL, enabling the league to expand its reach and impact across the country. The collaboration will also facilitate the development of beach soccer infrastructure, training programs, and talent identification initiatives.
This partnership is a testament to the growing interest in beach soccer in Nigeria and the potential for public-private partnerships to drive sports development in the country. As the NBSL continues to grow and thrive, this partnership with Innoson Motors will play a vital role in shaping the future of beach soccer in Nigeria.
